Rusk Media’s I-Popstar Is Redefining Music Reality Shows, Turning Emerging Artists into Breakout Music Acts

As the grand finale week starts, I-Popstar Vol. 2 has already generated 2 billion social views, 300,000 Reels and 62 million music video views, while creating over 90 original songs spanning more than four hours of music, through the season.

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Nov 5, 2026 • 2:01 PM  1  0
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Rusk Media’s I-Popstar Is Redefining Music Reality Shows, Turning Emerging Artists into Breakout Music Acts
“Rusk Media’s I-Popstar Is Redefining Music Reality Shows, Turning Emerging Artists into Breakout Music Acts”
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5 Nov 2026
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Rusk Media’s I-Popstar Is Redefining Music Reality Shows, Turning Emerging Artists into Breakout Music Acts
Rusk Media’s I-Popstar Is Redefining Music Reality Shows, Turning Emerging Artists into Breakout Music Acts

MUMBAI, 4 November 2026: Music reality shows have traditionally been judged by the talent they discover and the performers they produce. With I-Popstar Vol. 2, Rusk Media is pushing that model further, building a platform where original songs can find audiences beyond the show, regional sounds can reach wider markets, and emerging artists can develop distinct musical identities. As the season reaches its grand finale week, the property has generated 2 billion social views, inspired over 300,000 Reels using its songs and crossed 62 million views across its music videos. The season has also produced more than 90 original songs, amounting to over four hours of original music.

Streaming on Netflix and Alright! TV, the 20-episode season features Neha Kakkar, KING and Aditya Rikhari as mentors, with Wicked Sunny as host. Across three phases of competition, the show has brought together performers with different sounds, stories and ambitions, placing original music at the centre of the experience. The season has also featured appearances by Elvish Yadav, Munawar Faruqui, Orry, Rakhi Sawant, Ravi Kishan and Tony Kakkar, adding to the range of voices and personalities engaging with the property.

One of the clearest examples of the show's impact is Nishant Mukta, whose music has found audiences well beyond the competition. His Bhoji Pop track UP Wali Laiki has garnered 1.8 million streams on Spotify and 18 million views on YouTube, while Bombay Ki Rani has crossed 10 million YouTube views. With successive releases gaining traction, Nishant is emerging as a notable example of how a regional sound can travel into the wider pop landscape. His journey reflects the potential for music-led entertainment to bring regional genres to new audiences and create momentum for artists beyond a single performance.

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